MTI-Workshops-Overview

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Workshop Overview

The Memory Training Institute's live open business forum training is taught on two consecutive days at 3 1/2 hour increments;

1:00 PM to 4:30 PM or
6:30 PM to 10:00 PM each day.

The flexibility in time scheduling allows business professionals to mix and match the session times to best meet their needs.

The Memory Training Institute also uses this basic outline to conduct customized "In-house" programs.

The objective of this experiential workshop is to expand all facets of the student's memory through the use of newly applied principles of Mnemonics, (the science of memory). Each day follows a specific format which is diagrammed in the following Course Overview.

DAY ONE

I. Introduction

The history of Memory Training and how it evolved.

An introductory test which allows the student to evaluate their current capabilities. The purpose of this test is to give the student a starting point from which subsequent improvement can be gauged.

II. The Study of Basic Association

In this segment, the student is taught:

The proper definition of basic association.

Specific applications of basic association.

When basic association should not be used.

How basic association fits into the matrix of memory techniques.

Basic association is a first generation memory technique which serves as the ABC's of memory training. From this point forth basic association is not repeated or used. We teach basic association to illustrate to the student how rapidly the memory will respond to the first level of memory training. It is a well known educational philosophy that success builds confidence. This segment serves as a catalyst which allows us to advance the student into higher levels of memory training.

III. The Mental File Folder System

The student is elevated to the next level of memory training. This technique is referred to as a System of Mental File Folders. It allows the student to file sixty or more pieces of dissimilar information into the memory and recall each item in their proper sequence, forwards, backwards, and in and out of order.

IV. Abstract Information

In this section of the course the student is taught three different techniques which enable the memory to better assimilate abstract information such as ideas and thoughts, concepts, and philosophies. Tangible information such as product knowledge is of course important; business people in today's market place are also inundated with a host of abstract information. An example of how a salesperson may use this information might be:

Remembering the needs of your client as expressed to you.

Remembering pertinent objections and responses to those objections.

Our objective in this section of the course is to teach the student to utilize these techniques to better retain customers' needs and overcome objections ultimately resulting in better customer relations and most importantly, increased sales through effective listening.

V. Speeches and Presentations

The student is taught how to deliver a presentation to an individual or a large group without the use of notes or notecards. In this exercise the student is taught a specialized memory technique which enables the student to:

Remember key points of the presentation.

Maintain continuity of the presentation when interrupted by questions or distractions.

Maintain eye contact.

Reading a presentation using notes, notecards, or delivering a canned presentation are all crutches which detract from the credibility and effectiveness of the business person. It is vital that business professionals are effective speakers. Consequently, effective speaking is a highly sought after skill. It is known that public speaking is the number one fear in America. Therefore, few people have developed an expertise in this area. The techniques taught in this section simplify the process of delivering speeches and presentations. The objective of this section is to give the students memory techniques which will allow them to become accomplished speakers.

After speeches and presentations the objective of Day One is to teach the student techniques that allow the mind to store data at an amazingly rapid rate without the use of note taking. There are few things more costly or embarrassing to a business professional in today's competitive market place than missing an appointment or forgetting to call a customer because you left your "things to do" list at home.

A commonly used application of this technique is for business professionals to program their memory with their "things to do" list which may consist of customers to call, appointments, tasks to accomplish and carrying out objectives from management. The use of this technique ultimately allows the business person to become more organized and optimize their effectiveness in the market place.

DAY TWO

I. Study Techniques

The student is taught to develop new study habits through the use of mnemonics. These techniques can be used for increased retention on books, seminars, business meetings, or continuing education.

Most employers and business professionals invest time and money in training. The objective of this section is to teach memory techniques that will allow the student to optimize the value of future training opportunities.

II. Attitude and Motivation

As in any aspect of life there are certain attitudes and characteristic traits which influence a person's success or failure. This same concept holds true in respect to memory training. The objective of this section is to stress that the proper attitude, coupled with a willingness to accept new ideas, will increase the student's ability to master the upcoming names techniques.

III. How to Remember Names

This student is taught an exclusive six step process entitled, "How to remember Peoples Names". This process will illustrate how to:

Have immediate recall of names and faces.

Insure proper pronunciation of first and last names.

Insure proper spelling of names.

This six step process will be demonstrated by the Instructor and then applied by each student in the class. After the technique is practiced the student will be given an opportunity to meet and remember as many people in the audience as they can within a thirty minute time frame. After thirty minutes the average student will remember between fifteen and twenty-five people's first and last names.

This section of the training tends to be the most exciting section of the course for the memory students as poor name retention commonly plagues most business people in America. The importance of name retention is obvious. Most people in America complain of their inability to remember names well, and in business this can result in lost credibility or worse yet, lost sales. The objective of quick name retention is to make the customer feel important and to ultimately generate referral business.

Summary

The entire seven hour course is a building block process. Information taught in each segment lays the foundation for subsequent strategies and techniques. All of the techniques lay the groundwork for name retention. As a result, the student can expect at the end of this seven hour workshop to be able to:

Retain over one hundred individual pieces of information, forwards, backwards, and in and out of order.

Speak for hours without use of notes.

Remember all types of abstract information.

Have a rapid fire recall of names and faces.

The student's performance is evaluated on a pass/fail basis which is based on their test results throughout the two day workshop.